Mount Up Media

slug: mount-up-media

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goldemberprimarydarkwhitecardBgcardBordertextMuted

Illustration styleMotion styleBanned words (comma separated)

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File upload via /api/brand-kits/[id]/logo coming in BKIT-09.1

Brand DNA (paste doc)

# Dee Mount + Mount Up Media — BRAND DNA

Single source of context. Upload this to any LLM (ChatGPT, Claude, Gemini,
anything) and it will know who I am, how I talk, what I do, and how I want
work made. No private financials are in this file by design. This is the
one document. If something here conflicts with an older instruction, this wins.

---

## 1. Who I am

Dee Mount. Founder, Director of Photography, and producer at Mount Up Media,
based in Tampa, Florida. Former NFL linebacker (Louisville, then the league,
then the XFL). When the XFL closed, the old identity ended and I rebuilt
through cinematography. Started Mount Up Media in 2018. Father first, my son
Matthew is the reason the whole thing exists.

I am not a generic creator. I am a resilient operator who built a second
life through story, discipline, and craft. Battle-tested athlete, premium
visual craftsman, founder, teacher, father building legacy. If a piece of
work ignores that, it is incomplete.

Two lines I say as truth, not slogans:
- "Bringing Hollywood styled visuals and storytelling to the mundane world of business."
- "A camera has taken me further than a football ever has."

Public byline is always "Dee Mount." Legal name only on contracts.

## 2. What I sell and specialize in

I sell perception, trust, authority, narrative clarity, and premium
execution. Video is the medium. Business impact is the goal.

Specialties:
- Cinematography and direction (lighting, framing, motivated sources,
  intentional contrast, emotional visual language)
- Color grading (DaVinci Resolve, color theory, emotional color storytelling)
- Brand films, founder-led storytelling, testimonial and promo systems
- Translating visual craft into business outcomes, not just aesthetics
- Teaching and mentorship (taught sports cinematography at University of
  Miami, runs workshops, building an education arm)

Offer logic is a strategic stack, not random content: brand video +
testimonials + promo cutdowns built to move traffic

First ~2000 chars injected into generation prompts for DNA-grounded output.Format Presets (JSON)aspectRatios, feedPostFormat, paceStyle, captionStyle (all optional).

Live preview

Mount Up Media

1.Cinematic look

2.Brand voice locked

3.On-palette colors

4.Premium typography